|You are not worthy.|
|Tesco Finest American Double IPA|
Declaring war on mass produced lager was pretty punk. Bottling beer inside stuffed animals was pretty punk. Using adjectives like 'explicit' and 'iconoclastic' in beer descriptions is pretty punk, I suppose. But - and sorry if I'm getting a little deep here - is describing yourself as 'punk', punk? Surely the entire concept of being punk is not to label yourself as anything, but allow others to label you according to what their rigid rules of society deem you to be… Yeah I guess that was a little deep, but hopefully it made sense. My point is, do you consider their ideology to be genuine or just a clever and exciting marketing ploy?
Money Talks (and drinks)
I imagine this post will spark a bit of reaction, but I'm not slamming BrewDog at all. Aside from probably not being as in-the-know about them as many of you are, I think their beers are good, I hope they continue to do well and raise the profile of craft beer; but the question has to be asked whether they can convincingly keep up the anti-everything sentiment while conveniently using the tools of capitalism to do so. Perhaps it'll be up to us to decide for ourselves.